I absolutely believe in the power of indie media and the Internet to distribute worthwhile material that the mainstream publishing houses/record companies/etc. don’t think are commercial enough, or PC enough, or edgy enough, or whatever the hell it is this week. Absolutely. I like that the Internet brings me so many options, allows me to connect so easily and so directly with creative people who are producing things that the mainstream doesn’t take any notice of.
This is a double-edged blade, though. The weakness of traditional publishing is that what’s available to us gets filtered through editors who decide what we should be consuming and set the standards by which everything else is judged. The strength of it, though, is that anything that comes out of it has been put through a pretty rigorous editing process that… Okay, it doesn’t ensure a high-quality product. Obviously. But it smooths out the rough edges, at least, and gives the author/artist some idea of how to put their best foot forward. As it were.
As I wander through the free offerings from publishers like Lulu and Smashwords in the iBookstore, it seems like a few of these tips might be useful for those who have determined that self-publishing is for them. Please don’t misunderstand me — I don’t intend to imply that all such authors suffer from these issues, just that the ease of self-publishing without a required review process seems to lead to a greater concentration of these issues in this type of publishing than in more traditional publishing.
1. Get someone impartial to beta read and critique your work before publication. Someone who will tell you what really needs fixed and not pull their punches because they’re your friend and don’t want to make things awkward between the two of you. Preferably several someones. Take a good look at the advice they give you, and follow most of it. If you very seriously think that they’ve misinterpreted what you were trying to do, try to find out why and adjust your work to guide readers more in the right direction.
1a. If you can’t find someone impartial, at least have a friend look at it. A good, honest friend who is good at articulating specific things that they find appealing and effective in books, and specific things that they don’t think work very well. Someone who knows how a good piece of writing is put together.
1b. If you don’t have any friends or anyone impartial to turn to, at least set it aside for a few months — yes, months — to let it cool off, and then read through it again yourself. (If you do have friends but aren’t comfortable with their reading your work, you might want to reconsider this whole publication thing. If you can’t bring yourself to show it to your friends, I question how you’re going to be able to show it to the world.)
1c. Seriously, do not just put your first draft up for publication. First drafts invariably suck. Fact of life.
2. Have someone else copy edit your work, too. Someone who really knows their grammar and punctuation. Even mainstream-published books inevitably have their mechanical issues, but if I can’t get through two pages of your book without wanting to grab a red pen and start marking it up, I’m certainly not going to finish reading the thing.
3. Fact-check. Even the small stuff. It’s very symbolic I’m sure to have a stalker send his victim a bottle of Obsession perfume under cover of the victim having won it in an Avon contest… But Obsession is a Calvin Klein perfume, and there’s no reason why Avon would be giving away a competitor’s product, and someone who has enough presence in the Avon market to be winning a contest would know that. It’s a tiny detail, but enough to throw your reader out of the moment, especially if your work has already been littered with weirdness and typos that show a lack of editing in other ways as well.
4. Logic-check. Does it really, honestly make sense for the thieves who have already got the night’s bank deposit to stick around and beat up the lone attendant in hopes of getting at the (probably piddly amount of) cash on hand for the next day instead of making good their escape before someone notices that something’s wrong? Does it really, honestly make sense for the attendant’s friend to try a daring vigilante rescue instead of calling for cops or at least some kind of backup? And if he absolutely must perform the rescue himself, does it make any kind of sense for him to try to shoot out the thieves’ kneecaps through a closed door when he can’t see to a) aim, or b) make sure he won’t hit his friend? I don’t care how exciting it is; if what your characters are doing makes no sense whatsoever, I’m not going to have any desire to continue reading.
5. Know how to promote yourself. The “about the author” text is supposed to tell me about you, not praise your own writing skills. (If you’ve won awards, by all means mention them here. Just don’t use this space to tell me that you write addictive fiction and compelling characters.) The blurb describing your book in the store should give me enough information to know what the book’s about, leave me wanting enough information to pick the book up, tell me how your book is different from others of its type (I’m looking at you, vampire romances), and it should really sell me on your idea. Because, see, you’re actually literally selling me a product here. Don’t just describe it in the smallest amount of words possible; make me excited about it!
I know, I know. Because I, who have managed two first drafts and no final drafts, much less publication, know so much about the biz. Well, I don’t — but I do know what turns me off, as a reader. Some of these books I’m reading samples of are genuinely bad, ill-conceived things. I’ve found one or two that are pretty decent. Some of them, though, just need a little more care taken with them, a little more thought. A little editing. I want to like and support this self-publishing thing, I really do, but it’s difficult when people abuse it like this.